09 · Social media, video, ads and email · Huxberry brand guidelines

How the 2026 brand looks and sounds on Instagram, Facebook, TikTok, YouTube, Pinterest, LinkedIn, WhatsApp, in paid ads and in email. Written for the marketing team, agencies and automated tools: every size, colour and rule here can be used as it is.

_{Platform sizes, safe zones and limits checked September 2026. Platforms change often: check again every six months and before any large campaign.}

A Huxberry feed looks like a bright bedroom seen through a series of calm windows: clean morning daylight, whites and soft greens, wool, latex, cotton and oak, real rooms and real hands, with the same few layouts coming back again and again. Type is rare and quiet (Satoshi Regular, sentence case, lots of space); green appears in small doses as a Sage label, an eyebrow or a leaf in the photograph. Nothing shouts: no bursts, no red, no stacks of badges, no busy collages.

The rule of the grid

Rule	Detail
Mostly photo	At least 6 in every 9 grid posts are photographs, most of them with no type at all
Few layouts, repeated	Use only the nine layouts below. The same layout always looks exactly the same
One idea per post	One message, one photograph, one action
Light grounds	Text posts sit on White, Sand, Linen or Pale Sage. A Deep Green post is rare (one in 12 at most)
Never two text posts side by side	In any row of three, at least two tiles are photographs
Graded images	Every image follows the colour grade in 06 · Photography

This is the only place social type sizes are set. Sizes are for a 1080 px wide canvas.

Style	Weight	Size	Line height	Tracking	Colour
Headline	Regular 400	64 to 96 px	1.08	-0.025em	Forest Ink; White on photos and green
Card heading, product name in a card	Medium 500	40 to 48 px	1.2	-0.01em	Forest Ink
Body	Regular 400	32 px minimum (up to 36 px)	1.4	0	Slate Green; White on green
Eyebrow	Bold 700, caps by style	26 to 28 px	1.3	0.08em	Sage; White on dark
Pill label	Medium 500	30 px	1	0	White on Sage; Forest Ink on White
Price	Bold 700	40 to 48 px	1.2	0	Forest Ink
Terms, review source	Regular 400	28 px (terms and sources only)	1.4	0	Slate Green
Video caption	Medium 500	44 to 52 px	1.25	0	White

Shape and space	Value
Outer margin, 1080 × 1350 posts	80 px all round (content area 920 × 1190 px). This also clears the 3:4 profile grid crop
Spacing unit	8 px. Eyebrow to headline 24 px, headline to body 32 px, body to label 48 px
Panels, cards, inset photos	32 px corners
Small tiles (thumbnails, swatches)	24 px corners
Labels, tags, buttons	Pill. Label 72 px tall, 36 px side padding. Product tag 56 px tall, 24 px padding, Deep Green, White Medium 28 px
Full-bleed photos	Square corners (they run off the edge)
Photo shade	Forest Ink, 50% to 0%, behind text only (never over the whole image)
Words on an image	20 at most, including the label
Shadows	None, except the soft review-card shadow

Use	Rule
Profile avatar, every platform	H mark in Forest Ink, centred on a Pale Sage circle, the H 50% of the circle's height. Upload 1080 × 1080. One file for every platform
Inside posts	Usually none: the account name is already there. Use the wordmark only on offers, final carousel slides, showroom invitations and video end cards
Wordmark in a post	Real file only (Forest Ink on light, White on green or dark photos). 300 px wide (280 px minimum), bottom left on the 80 px margin
Never	Typed or redrawn wordmarks, logos on busy parts of a photo, logo watermarks on every image, the legacy grey and coral logo

Platform by platform

Instagram

Placement	Size (px)	Safe zone and limits	Notes
Feed post	1080 × 1350 (4:5)	80 px margin. The profile grid shows a 3:4 centre crop (about 34 px lost each side)	Our standard post. 1080 × 1440 (3:4) is also accepted; do not mix ratios in one carousel
Carousel	1080 × 1350, 4 to 8 slides (platform allows up to 20)	As feed	Every slide the same ratio. See the carousel system below
Stories	1080 × 1920 (9:16)	The vertical safe box (below). Up to 60 s per video story	Organic Stories: 5 to 15 s per frame
Reels	1080 × 1920	The vertical safe box. Cover: key content inside the centre 1080 × 1440	15 to 45 s. Reels over 3 minutes are not shown to new audiences
Profile photo	1080 × 1080 upload, shown as a circle about 110 px	Centre only	H mark on Pale Sage
Highlight covers	1080 × 1920, shown as a small circle	Keep the icon inside the centre 640 × 640	Pale Sage ground, one Forest Ink line icon (1.5 px stroke at 24 px, scaled up evenly). Names: Showrooms, Mattresses, Beds, Bedding, Reviews, Delivery
Bio	150 characters		Line 1 what we are, line 2 proof, line 3 action. Link to a page with the showroom and product links
Caption	2,200 characters; about 125 show before "more"		Hashtags 3 to 5 at most

Suggested bio: Natural and organic mattresses, beds and bedding. / 15-year warranty on Huxberry mattresses. / Showrooms in Dubai. Lie down, take your time.

Works for Huxberry: material close-ups, light moving over a made bed, showroom walk-throughs, carousels that explain layers, real reviews. Avoid: memes, trend dances, collages, text-heavy tiles, reposted stock images.

Facebook

Placement	Size (px)	Safe zone and limits	Notes
Feed post	1080 × 1350 (4:5)	80 px margin	Same file as Instagram
Reels and Stories	1080 × 1920	The vertical safe box	Same file as Instagram
Page cover	851 × 315 recommended (upload at 2×: 1702 × 630)	Phones crop the sides and the profile photo overlaps about 40 px at the bottom left. Keep the subject in the centre 60%	A real showroom or bedroom photograph. No text, no offers
Profile photo	320 × 320 minimum (upload 1080), shown as a circle		H mark on Pale Sage

Works for Huxberry: showroom news, events, longer captions for older buyers, reviews, Messenger and WhatsApp as the next step. Avoid: link posts with no image, boosted posts that only repeat Instagram hashtags.

TikTok

Item	Spec
Video	1080 × 1920 (9:16). Post 15 to 45 s (uploads can run to 10 minutes on most accounts)
Safe zone	The vertical safe box. TikTok's right-hand buttons need 140 px clear on the right; in Arabic interfaces the layout can mirror, so keep 140 px clear on both sides for Arabic videos
Caption	Up to 4,000 characters; only the first 80 to 100 show. Put the point first
Ad text	1 to 100 characters, and shown on few lines: one short sentence
Profile	H mark on Pale Sage; bio 80 characters

Works for Huxberry: staff to camera answering one real question ("Why does wool keep you cool?"), a hand pressing latex, unboxing a pillow, "how to choose your firmness" in under 30 s, showroom walk-throughs. Avoid: trend dances, borrowed sounds (see sound policy), shouting hooks, fake "customer" skits, green-screen memes.

YouTube, Pinterest, LinkedIn and WhatsApp

Platform	Sizes and limits	Works for Huxberry	Avoid
YouTube	Shorts 1080 × 1920, up to 3 minutes (we post 20 to 50 s); home page shows its own 4:5 crop of a Short, so keep the subject centred. Thumbnail 1280 × 720, at least 640 px wide, JPG or PNG, under 2 MB. Channel banner 2560 × 1440 (minimum 2048 × 1152, under 6 MB), text and logo inside the centre 1235 × 338	Longer guides (how mattresses are made, choosing a bed, care), showroom tours, product walk-throughs; Shorts cut from the same shoots	Clickbait thumbnails: arrows, circles, shocked faces, more than 5 words
Pinterest	Pin 1000 × 1500 (2:3), 60 px margin. Video pin 1000 × 1500 or 1080 × 1920, 6 to 15 s (platform allows 4 s to 15 minutes). Title up to 100 characters; description up to 800	Room photographs, material flat lays, styling ideas, bedroom sets. Titles say what it is: "Oak bed with organic cotton bedding in a bright bedroom"	Offers and dates (pins live for years)
LinkedIn (company page, trade and B2B)	Logo 400 × 400 (H mark on Pale Sage). Cover 1128 × 191, a photograph with no text. Image post 1080 × 1350 or 1200 × 627 for link posts. Video 3 s to 10 minutes (we post 30 to 90 s)	Hospitality and trade projects, certificates and how we earned them, craft and workshop stories, team news, hiring. Same tone, a little more factual	Consumer offers, hashtag lists, reposted Reels with their captions
WhatsApp Business	Profile photo 1080 × 1080 upload, shown as a circle (H mark on Pale Sage). Catalogue images 1080 × 1080, product on Sand filling about 80%. Status 1080 × 1920 in the vertical safe box, 15 to 30 s (up to 60 s; 90 s on newer apps)	Replies, product links, showroom directions, Status from the week's Reels	See Messaging

YouTube thumbnails: one graded photograph, up to 5 words in Satoshi Regular 96 to 120 px (on the 1280 canvas), White on a Forest Ink shade or Forest Ink on a light area.

The vertical safe box (Stories, Reels, TikTok, Shorts, Status)

One box for every vertical placement, so one file works everywhere:

Edge	Keep clear	Why
Top	270 px (14%)	Account name, progress bar, close button
Bottom	670 px (35%)	Caption, audio line, call-to-action button, reply bar
Left	80 px	Screen edges and Meta's 6% margin
Right	140 px (both sides for Arabic videos)	TikTok, Reels and Shorts button column

Everything that must be read (captions, titles, prices, labels, logo) sits inside the box: x 80 to 940, y 270 to 1250. The photograph or video still fills the whole 1080 × 1920 frame.

Post layouts (1080 × 1350)

All layouts use the 80 px margin and the type table above. Coordinates are measured from the top left.

#	Layout	Ground	Composition	Type	Logo
1	Photo only	Full-bleed photograph	Subject on a third, space around it. Square corners	None	None
2	Photo and headline	Full-bleed photograph	Headline on the calmest side, bottom left, last line ending 80 px above the bottom edge. Forest Ink shade (50% to 0%) behind the lower 45% only if the photo needs it	Eyebrow (optional) Pale Green 26 px; headline White 72 to 88 px, up to 7 words. Or Forest Ink on a light, calm area with no shade	None
3	Text card	Linen, White, Sand or Pale Sage	Eyebrow top left at y 80. Headline below it, left aligned, up to 3 lines. Body 32 px under it. Fern line art bleeding off one edge, 20 to 40% of the area, never behind text	Eyebrow Sage 28 px; headline Forest Ink 80 to 96 px; body Slate Green 32 to 36 px	Optional wordmark, bottom left
4	Material close-up	Sand	Macro photograph as an inset panel, 920 × 920 at y 80, 32 px corners. Text block below it	Eyebrow Sage 28 px ("WOOL"); card heading Forest Ink Medium 40 to 48 px, one line ("RWS-certified wool from New Zealand")	None
5	Review card	Pale Sage	White card 920 wide, centred, 32 px corners, 64 px padding, the soft shadow (`0 2px 4px rgba(36,49,42,.04), 0 16px 48px rgba(36,49,42,.06)`)	Honey stars 48 px, 8 px apart, matching the real rating; quote Forest Ink Regular 48 to 56 px, up to 20 words, no quotation marks; name Medium 32 px Forest Ink (format: "Sara K., Dubai"); source 28 px Slate Green (format: "Google review, Sheikh Zayed Road showroom, March 2026")	None
6	Offer	Linen or Sand, optional photo panel 920 × 560 at y 80 with 32 px corners	One offer, stated plainly, left aligned	Eyebrow Sage 28 px; headline Forest Ink 80 to 96 px ("20% off organic bedding"); terms 28 px Slate Green with the real end date; Sage pill label ("Shop bedding")	Wordmark bottom left
7	Carousel	See the carousel system below
8	Product spotlight	Sand	Product photo (room or cut-out on Sand) as a 920 × 760 panel at y 80, 32 px corners; one Deep Green product tag 24 px in from the panel's top left corner	Product name Forest Ink Regular 64 px; facts line 32 px Slate Green ("Medium feel · 5 sizes · GOLS-certified latex layer"); price Bold 40 px ("From AED 2,300"); Sage pill ("See the Essentia")	None
9	Showroom invitation	Pale Sage (or Deep Green, rarely)	Real showroom photograph as a 920 × 640 panel at y 80, 32 px corners; text below	Eyebrow "VISIT US"; headline "Lie down. Take your time." 72 to 88 px; body 32 px with the showroom names; Sage pill "Book a visit" (White pill with Forest Ink text on Deep Green)	Wordmark bottom left (White on Deep Green)

Prices and product names in examples are placeholders: always take them from the live product page on the day of posting.

Carousel system

Slide	Rules
Cover	Layout 2 or 3. The headline promises what the swipe gives ("What's inside a natural mattress"). A 28 px Slate Green line "Swipe to see the layers" is the only extra
Inner slides	Same ground and grid on every slide. Eyebrow at y 80 numbers the step ("02 · LATEX"); photo panel 920 × 640 with 32 px corners; card heading 40 to 48 px; body 32 px, 25 words at most. Each slide makes sense alone
Final slide	Summary in one headline, proof line (certificate, warranty or review count), one Sage pill, the wordmark bottom left
Length	4 to 8 slides. One idea per slide, never a wall of text

Stories (1080 × 1920)

Full-bleed photo or video, with at most one caption or headline (64 to 80 px Forest Ink on Linen or Pale Sage, or White on a shaded photo) inside the safe box.
Platform stickers (poll, question, link, location) sit inside the safe box, one per frame. No decorative stickers, GIFs or animated text effects.

Video (Reels, TikTok, Shorts, Stories)

Principle: slow, real and close. The viewer should almost feel the wool.

Topic	Rule
Hook, first 2 seconds	Open on the most tactile moment: a hand pressing into latex, wool being pulled apart, morning light hitting a bed. An on-screen line of up to 6 words appears on frame one. No logo intro, no black frames, no "Hi guys"
Pacing	A cut every 1.5 to 3 s. Slow, steady camera moves. No whip pans, zoom punches, flashes or glitch transitions
Framing	Shoot vertical (9:16) at 4K, deliver 1080 × 1920 at 25 or 30 fps. Subject in the middle band of the frame, away from the safe-box edges
On-screen titles	Satoshi Regular 64 to 80 px, sentence case, in the upper part of the safe box (from y 270). One title at a time, 6 words at most
Burned-in captions	Always on. Satoshi Medium 44 to 52 px, sentence case, White on a Forest Ink pill at 85% (24 px top and bottom padding, 32 px sides). Clean White text is allowed on calm, dark footage with a soft shadow (`0 2px 8px rgba(36,49,42,.5)`); never on bright footage
Caption lines	Up to 32 characters (about 5 words) per line, 2 lines at most, centred on x 540 within 800 px, the bottom line ending at y 1250
Voice	Real people: staff, the founder, craftspeople or real customers, speaking plainly to camera. Calm pace, no hype, no scripted shouting
Sound and music	Acoustic, ambient, unhurried. Natural sound (fabric, footsteps, birds) is welcome. Keep music under the voice
Trending audio	Business accounts use only the platform's commercial music library or music we have licensed in writing. No trending songs from the personal library. Original sounds only when the platform marks them as cleared for business use
Cover frame	A clean, graded frame with the title inside the centre 1080 × 1440 so the grid crop keeps it
End card	Optional, 2 s at most: Linen ground, Forest Ink wordmark 360 px wide centred at y 800, one line Regular 48 px under it, "huxberry.com" 32 px Slate Green. Organic Reels can simply end on the product
Logo	Only on the end card. No corner watermark
Accessibility	Captions on every video, including ads and Stories. Nothing flashes more than 3 times a second. Say what matters out loud and on screen

Shots that fit the brand: wool pulled apart in backlight and latex pinholes in macro; a hand sinking into a mattress and the surface returning; a slow move across a made bed as morning light crosses it; one steady showroom walk-through ending with someone lying down; staff or the founder answering one question to camera in under 30 s; real workshop hands tufting, sewing, finishing.

AI-generated video and images follow 11 · AI imagery and prompts: never for customers, staff, showrooms, construction or proof of performance.

Captions and copy

Topic	Rule
Tone	The knowledgeable friend in the showroom from 01 · Brand: plain, specific, warm, never pushy
First line	The point, in under 125 characters (under 80 on TikTok). It must work alone
Length	Feed and Reels: 1 to 4 short sentences. Carousels and LinkedIn can run to 120 words
Case and spelling	Sentence case everywhere, British English, `AED 2,300`, `160 × 200 cm`. No em dashes, no exclamation marks, no capitals for emphasis
Hashtags	3 to 5 at most, at the end, specific (`#organicmattress` `#dubaihome` `#naturalbedding`). None on LinkedIn or Facebook
Emoji	None, or one calm one (a leaf, the moon). Never 🔥, 💥, ‼️ or rows of emoji
Calls to action	"Visit a showroom", "Book a visit", "Find your mattress", "Shop bedding", "Message us on WhatsApp", "See the layers". One per post

Claims: name the certificate, for that part of that product

Certificate	What it covers	Say	Never say
GOTS	Organic cotton and textiles	"GOTS-certified organic cotton cover"	"GOTS-certified mattress" if only the cover is
GOLS	Organic latex	"GOLS-certified organic latex layer"	"Organic bed"
RWS	Wool	"RWS-certified wool"	"Ethical wool" with no certificate
OEKO-TEX Standard 100	Textiles tested for harmful substances	"OEKO-TEX Standard 100 tested fabric"	"Toxin-free", "chemical-free"
CertiPUR-US	Foam	"CertiPUR-US certified foam layer"	"Natural foam"
FSC	Timber	"FSC-certified oak" (only when the chain of custody covers that product)	"Sustainable furniture"

Only claim the certificates a product actually holds, as listed on its product page. Never "every Huxberry product is certified".
Warranty: 15 years on every Huxberry mattress (including budget and youth ranges). 10 years on Hypnos mattresses. For beds, sofas and furniture, use exactly the wording on the product page.
Reviews: give the source and the date: "4.8 from 265 Google reviews, Sheikh Zayed Road showroom, checked September 2026".
Never say: eco-friendly, green (as a claim), chemical-free, toxin-free, non-toxic, cure, heals, fixes back pain, doctor recommended (without a named doctor and permission), best in Dubai, luxury on its own, cheapest, limited time only, last chance, hurry, revolutionary.

Content pillars and weekly mix

Pillar	What it is	Example posts
Materials	What is inside and why	Wool pulled apart in backlight; carousel "Four layers of the Essentia"
Better sleep	Useful, honest advice	"The air conditioner cools the room, not the bed"; choosing firmness
Rooms	Our products in real, bright homes	Photo-only post of a bedroom; Pinterest room sets
Proof	Reviews, certificates, warranty, making	Review card; "What GOLS actually checks"
People and showrooms	Staff, craftspeople, visits	Showroom walk-through Reel; staff answering one question
Product	Launches and spotlights	Product spotlight; new bedding colours
Offers	Occasional, calm	One offer post, never more than 1 in 10 posts

Suggested week (Instagram, mirrored to Facebook): Monday materials Reel · Tuesday photo-only post · Wednesday better-sleep carousel · Thursday review card or proof · Friday people or showroom Reel · Saturday photo or product spotlight · 2 to 4 Stories a day.

TikTok: 3 videos a week from the same shoots. YouTube: Shorts from the same edits, one long guide a month. LinkedIn: 1 to 2 posts a week. Pinterest: 5 to 10 pins a week from the photo library.

Creators, customer content and reviews

Briefing a creator

Brief item	What to give
One message	"Wool keeps you cool in a Dubai summer", not five selling points
Proof they may say	The exact certificate and warranty wording from this chapter
Must show	The real product, their real room, natural light, captions on
Must not	Scripted hype, before-and-after health claims, discount codes unless agreed, trending songs, our logo redrawn
Look	06 · Photography: bright daylight, whites and soft greens, lived-in, no flash
Disclosure	Use the platform's paid-partnership label on every paid or gifted post. Work only with creators who hold the UAE advertising permit the law requires
Approval	We see the final edit and caption before it goes live; we check claims, not personality

Showing reviews truthfully

Only real reviews, quoted word for word. Shorten with "…" only if the meaning stays the same, and never fix the reviewer's opinion.
First name and initial, or initials only, with the city: "Sara K., Dubai". Ask permission before using a full name or photo.
Always the source and date: "Google review, March 2026".
Never invent, combine, translate loosely or generate a review, a reviewer or a reviewer's photo.
Reshare customer photos only with the customer's written permission, credited to them.

Local and seasonal

Moment	Angle	Rules
Ramadan	Calm evenings, rest between suhoor and work, a restful bedroom	Dates move about 11 days earlier each year: check them. "Ramadan Kareem" greetings, no food or drink in daytime posts and ads, softer tone, no heavy selling in the first days
Eid Al Fitr and Eid Al Adha	Hosting family, guest rooms, fresh bedding	"Eid Mubarak". Any offer follows the offer rules
UAE National Day, 2 December	Pride in home and the country we make things in	One respectful post. Use the UAE flag correctly (never distorted, cropped or on a product). Do not recolour the brand in flag colours
Summer (June to September)	"The air conditioner cools the room, not the bed." Breathable wool and latex	Explain how breathable materials help; no cooling-performance numbers unless tested and on file

Respectful imagery: modest, relaxed clothing (sleeves, loungewear); people resting alone or sitting together, never intimate poses in bed; no alcohol; faces relaxed or turned away, as in 06 · Photography.

Arabic text

Topic	Rule
Typeface	Satoshi has no Arabic letters. Use IBM Plex Sans Arabic (free, SIL Open Font License, Google Fonts): Regular for headlines and body, Medium for labels and captions, Bold for eyebrows. For large display lines, Noto Kufi Arabic (also SIL Open Font License) is the alternative
Size	Set Arabic about 10% larger than the English next to it, with a line height of 1.5 to 1.7
Direction	Right to left: right aligned, the layout mirrored, same margins and safe box (140 px clear on both sides of vertical video)
Letter spacing and caps	Never letterspace Arabic. Arabic eyebrows are Bold with no tracking
Numbers and prices	Western digits in both languages: `AED 2,300`
Bilingual posts	English and Arabic in separate blocks, never mixed in one line. Same hierarchy, same colours
Translation	Written or checked by a native Arabic speaker. Never machine translation alone. All the same claims rules apply

Paid ads (Meta, TikTok, YouTube, Pinterest)

Structure: product in a real room, then the proof, then the action. One message per ad.

Part	Rule
Frame or image	The product in a bright, real room, graded to 06 · Photography. Video ads: the product in the first 2 s
Proof	One: the certificate for that part, the warranty, or the Google review count with its source
Action	One call to action
Primary text (Meta)	125 characters or fewer recommended; first line carries the message
Headline (Meta)	40 characters for image ads, 27 for video ads
Sizes	Design on the 1080 canvas. Export Meta ads at the recommended 1440 × 1800 (feed, 4:5) and 1440 × 2560 (Stories and Reels, 9:16) by scaling every measurement by 4/3
Vertical safe zone	Meta: 14% top, 35% bottom, 6% sides, one zone for Facebook and Instagram Stories and Reels. Our vertical safe box covers it
TikTok ads	9:16, 9 to 15 s works best (the platform allows much longer), ad text up to 100 characters. Check TikTok's safe-zone template for the caption length used
Allowed calls to action	Shop now, Learn more, Book now, Get directions, Send WhatsApp message. In our own copy: "Visit a showroom", "Find your mattress", "Book a visit"
Never	Countdown timers, "last chance", flashing or burst graphics, red price flashes, fake scarcity ("only 3 left" unless true and live), before-and-after health claims

Offer rules

One offer per ad, stated plainly: what, on which range, until when.
Real end date in the terms line. No countdowns and no extensions presented as "back by demand".
The price shows the saving: the old price struck through in Slate Green, the new price in Bold Forest Ink (AED 3,200 AED 2,560); no "up to" headlines, no percentage bursts, no stacked discount badges.
Hypnos mattresses are never shown in discount offers.
Terms at 28 px Slate Green on the image, full terms on the landing page.

Email

Part	Spec
Width	600 px content column, centred; images supplied 1200 px wide
Grounds	Linen page behind the column. Content blocks alternate White and Sand, like the website bands. Pale Sage for a showroom or review block
Type	Satoshi loaded as a web font (`https://api.fontshare.com/v2/css?f[]=satoshi@400,500,700&display=swap`), falling back to Arial. Headline Regular 32 px (28 px on phones), line height 1.15, Forest Ink. Body Regular 16 px, line height 1.6, Slate Green. Small print 14 px
Buttons	Bulletproof HTML buttons (they work with images off, and include the Outlook version): Sage `#537156`, White Satoshi Medium 16 px, sentence case, 48 px tall, 28 px side padding, pill corners (24 px radius)
Header	White block, Forest Ink wordmark as a PNG at twice the size, shown 140 px wide, alt text "Huxberry", links to huxberry.com. Keeping it on White keeps it visible in dark mode
Footer	White with a Hairline top rule: showroom names, phone, WhatsApp link, 14 px Slate Green, unsubscribe link
Calls to action	One primary button per email. Others are Deep Green text links
Images	Graded, 16 px corners where the email client allows, alt text on every image, never a whole email as one image
Subject and preheader	Subject in sentence case, under 50 characters, no emoji or one calm one, no capitals. Preheader 40 to 90 characters that adds to the subject

Messaging and email signature

WhatsApp and direct messages

Plain, friendly, short. Greet by name, answer the question, offer one next step.
Sign off with your first name ("Maya, Huxberry"), not just the brand.
Link to the exact product page or showroom map, never the homepage.
No stickers, no emoji walls, no voice notes to someone who has not sent one first.
Broadcasts only to customers who opted in, one message, one link, never more than twice a month.
Business profile: H mark photo, the bio line from Instagram, showroom addresses and opening hours kept current.

Email signature (Arial, because signatures do not load web fonts)

Name Surname
Role · Huxberry
+971 4 295 8802 · huxberry.com

Arial 14 px. Name in Forest Ink Bold, the rest in Slate Green. No logo image, no banners, no quotes, no social icons.

Pre-publish checklist

One of the nine layouts (or the Stories and video rules), exactly as specified
1080 × 1350 feed, 1080 × 1920 vertical, text inside the 80 px margin or the vertical safe box
Satoshi only (IBM Plex Sans Arabic for Arabic); headlines Regular, never bold; sentence case
Nothing under 26 px on a 1080 canvas; 20 words or fewer on the image
Colours from the palette only: Sage labels, Honey stars only, White text on green; no retired colours
32 px corners on panels, pills for labels, square full-bleed photos, no shadows except review cards
The real logo file, where the rules allow it, or none
Photo graded to 06 (bright, clean, very slightly warm); no flash, stock smiles, cold blues or brown casts
Captions burned in on every video; first 2 seconds show the product or material
Audio from a commercial library or licensed in writing
Every claim names its certificate for that component; warranty 15 years Huxberry, 10 years Hypnos
Reviews real, word for word, with name or initials, source and date
One message, one call to action, no countdowns, no em dashes, no exclamation marks, 5 hashtags at most
Prices and product names checked against the live product page today
Alt text written (Instagram, Facebook, LinkedIn, email)

The social look

Social type and shape (1080 px canvas)

Logo on social