Huxberry Brand guidelines

Brand guidelines 2026.2

Mostly light, anchored by green.

The Huxberry identity for huxberry.com, showrooms, brochures, packaging, photography and digital marketing. Written for people, and readable by the software they use.

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Four Huxberry mattresses in a bright garden room

The brand in one screen

Everything a first day needs.

The idea

Light through the canopy.

About 80% White, Sand and Linen, 15% photography and soft green, 5% deep colour at most. Most pages have no dark band.

Chapter 01

Colour

Greens carry the brand, bright neutrals give it light. Each colour has one job.

17 colours, hex, RGB and CMYK

Type

Satoshi Regular Medium Bold

One typeface. Headlines Regular and tightly tracked, never bold. Body 16 px, nothing under 14 px.

Type specimen and scale

Rules that decide most questions

  • Sentence case everywhere, British English, no em dashes
  • Pill buttons, 16 px corners, flat, no shadows
  • Full-width bands alternating White and Sand, one 1320 px column
  • Text on green or dark grounds is White
  • Every claim names its certificate
  • Warranty: 15 years on Huxberry mattresses, 10 years on Hypnos
A sleeper resting under light linen in an airy bed

Imagery

Clean daylight, real rooms, natural materials.

Chapters

The guidelines.

01 The brand The idea: light through the canopy, Personality, Tone of voice, Registered marks, Facts we state the same way … 02 Logo What changed in 2026, Versions, Clear space and minimum size, The ® symbol, Placement, Don't. 03 Colour Green carries the brand, bright neutrals give it light, and every colour has one job. They are not interchange… 04 Typography One family: Satoshi, The five rules, Web scale, Print and social sizes, Numbers, prices and units, Don't. 05 Layout and shape Principles, Shape, Web grid and spacing, Bands: how a page is built, The hero, Print and social. 06 Photography, illustration and certification marks Photography, Botanical line art, Certification marks. 07 Components The building blocks for the website, email and any digital product. Print and social use the same shapes and c… 08 Print: brochures, spec sheets, stationery, signage Everything a designer or printer needs to produce Huxberry print: principles, type, colour, formats, paper, fi… 09 Social media, video, ads and email How the 2026 brand looks and sounds on Instagram, Facebook, TikTok, YouTube, Pinterest, LinkedIn, WhatsApp, in… 10 Website: huxberry.com How the 2026 rules apply to huxberry.com. The theme files that do this live in shopify/. 11 AI imagery and prompts AI images and video help us show real Huxberry products in bright, calm rooms quickly. They never replace the … 12 Using this guideline with AI agents This guideline is published for people and for software. Every chapter on brand.huxapps.com has a plain-text t…

For offline use

The whole guideline as a PDF.

A4, with contents, chapter openers and page numbers. For printers, agencies and anyone without a connection.

Download the PDF

For AI agents

Point your tools at this site.

Plain-text chapters, a tokens file and a ready system prompt, so ChatGPT, Claude, Gemini, Codex and image tools apply the brand without retyping it.

How to set it up llms.txt