Examples and templates

What the rules look like when they are used.

Every example below is drawn from the tokens, so it changes when the tokens change. Use them as the starting point for social, print and email. Sizes and safe areas are in chapter 09.

Instagram and Facebook feed, 4:5

1080 × 1350 px, 80 px margin. Three layouts that repeat, so the grid stays calm.

**Photo and headline**
Forest Ink shade, White eyebrow, White headline 84 px Regular

Sleep tip

The air conditioner cools the room, not the bed.

Wool and open cores give the heat beside your body somewhere to go.

Text card on Linen
Fern line art at the edge, headline 76 px, body 34 px Slate Green

★★★★★

The quality is excellent, and it's been incredibly comfortable. I've been sleeping so much better since I got it.

Renz Jayson Alcafaras

Google review, Sheikh Zayed Road showroom

Review card on Pale Sage
Honey stars, quote 56 px Regular, name 32 px Medium

Stories, Reels and TikTok, 9:16

1080 × 1920 px. Keep 270 px at the top, 670 px at the bottom, 80 px left and 140 px right clear of anything that matters. The dashed lines show the safe area.

**Story or Reel cover**
Photo, scrim, headline 88 px, one White pill

Sleep closer to nature.

huxberry.com

TikTok or Reel end card
Linen, the real wordmark, one line, the website

Video rules

Slow, natural movement. No bounce, no whip pans
Captions burned in: Medium, White on the scrim, sentence case, inside the safe area
End card holds for 2 seconds at least
Music acoustic and unhurried. No voice-over hype
720p by default, 1080p at most

Print

A4 at 3 mm bleed, uncoated FSC paper, matte. Photos and panels have 3 mm corners, calls to action are pills. Sample content: check every figure against the product before use.