# 02 · Logo

## What changed in 2026

The wordmark is unchanged. Its **colour** changed: the default logo is now **single colour Forest Ink**, with the accent square in the same colour as the letters. The grey and coral version is now a legacy mark, kept only on signage and packaging that already exist, until they are reprinted.

Why: the old logo grey was a cool grey outside the warm palette, and coral was the only red-orange in a green and neutral system. Coral on Clay or Taupe measured 1.3:1 contrast, which is effectively invisible.

**The square is never deleted.** It is the top of the H's right stem. Without it the H reads as a lowercase h.

## Versions

| Version | File | Use on |
| --- | --- | --- |
| **Forest Ink (primary)** | `logo/huxberry-wordmark-forest-ink-r.svg` | White, Sand, Linen, Pale Sage, Mist, light photography. The default for everything |
| White | `logo/huxberry-wordmark-white-r.svg` | Forest Ink, Deep Green, Sage, Clay, Taupe, dark photography |
| Deep Green | `logo/huxberry-wordmark-deep-green-r.svg` | Optional on Sand and Linen for packaging, tags and embroidery |
| H mark | `logo/huxberry-h-*.svg` | Favicon, app icon, social avatar, labels, embroidery, anywhere under the minimum wordmark size |
| Legacy grey + coral | `logo/legacy-*.svg` | Existing signage and packaging only. Not for new work |

Files ending in `-r` include the ® symbol. Files without it are for markets and goods not yet covered (see below).

## Clear space and minimum size

| Rule | Value |
| --- | --- |
| Clear space | Width of the H stem on all four sides. Nothing enters it: type, image edges, rules |
| Minimum wordmark width, screen | 110 px |
| Minimum wordmark width, print | 30 mm |
| Minimum H mark, screen | 24 px |
| Minimum H mark, print | 8 mm |
| ® symbol | 27% of cap height, top flush with the caps |

## The ® symbol

- Use the ® version on material for the **UAE, USA and Saudi Arabia**, for goods in **Class 20** (furniture, beds, mattresses, pillows).
- Show it on the **first or most prominent** appearance in a document, not on every one.
- For Canada, and for goods outside Class 20 (bed linen, textiles), use the plain wordmark until registration covering them is confirmed.

## Placement

- **Web:** top left in the header, 130 to 160 px wide on desktop, 110 px on mobile.
- **Print:** bottom right or top left, aligned to the grid margin. Never centred on a cover unless it is the only element.
- **Photography:** only on a calm, flat area of the image. If no such area exists, put the logo on a Linen strip instead.
- **Social:** the H mark as the avatar. The wordmark is rarely needed inside posts because the account name is already there.

## Don't

- Don't use coral or logo grey in new work.
- Don't delete, move or resize the accent square.
- Don't recolour the logo outside the versions above (no Fern, Ochre or gradients).
- Don't add shadows, outlines, glows or 3D effects.
- Don't stretch, rotate, condense or re-type the wordmark.
- Don't place the logo on a busy part of a photograph.
- Don't lock the logo up with other words or a tagline inside its clear space.